Sprite “Unleashed”

Directed by Benjamin Steiger Levine (aWHITELABELproduct) for BBH, New York with vfx by MassMarket, this spot features Hip Hop artist Drake and utilizes a mix of live action, animatronics and visual effects.

Title: Unleashed
Client: Sprite

Agency: Bartle Bogle Hegarty, New York
Chief Creative Officer: Kevin Roddy
Creative Director: Amee Shah & Matt Ian
Art Director: Erik Holmdahl
Copywriter: Beth Ryan
Head Of Broadcast: Lisa Setten
Producer: Jennifer Moore

Production Company: aWHITELABELproduct, Los Angeles
Director: Benjamin Steiger Levine
Executive Producer: Ellen Jacobson-Clarke, Annique DeCaestecker
Line Producer: Lynn Zekanis
Director of Photography: Chris Soos

Editorial Company: Cut + Run, New York
Executive Producer: Angie Aguilera
Producer: Beth Fitzpatrick
Editor: Steve Gandolfi

Visual Effects: MassMarket, New York
Executive Producer: Rich Rama
Producer: Aleen Kim
Lead Flame Artist: Nick Tanner
Flame Artists: Julian Ford, Mark French, Sarah Eim, David Parker, Joanne Ungar, John Ciampa
Jr Flame Artists: Jeen Lee, Dan Boujoulian
Designers: Greg Herman, Derek Stratton
CG Supervisor: Pakorn Bupphavesa
CG Lead Artist: Ed Manning
CG Artists: David Barosin, Jimmy Gass, Keith Kim, Eban Byrne, Ciaran Maloney
CG Modeler: Tom Cushwa
CG Trackers: Joerg Liebold, Denis Trutanic
CG/Nuke Artist: Adam Flynn
Pre-Viz Artist: Joshua Sherrett

Telecine Facility: Company 3, New York
Telecine Artist: Tom Poole

Audio Facility: Sound Lounge, Nyc
Audio Engineer: Tom Jucarone

Music Company: Squeak E Clean Productions
Executive Producer: Zach Sinick
Track Arranged By: Brent Nichols & Rusty Logsdon
Sound Designer: Steve Mccarty
Music: Title: “Forever”, Drake

Endtag Animation Company: Brand New School, Los Angeles
Executive Producer: Ned Brown
Producer: Garrett Braren
Art Director: Ludovic Shorno
Animatronics: Spectral Motion
Effects Supervisor: Mike Elizalde
Creative Consultant: Mary Elizalde
Production Coordinator: Brian Walsh
Puppeteer/Lead Animatronic Technician: Mark Setrakian